Have you seen Human Rights Guide in the Normandy region?

In a bustling week-long campaign spanning from February 14th to 21st, 2024, the streets of Caen, France, became the canvas for a groundbreaking initiative aimed at promoting human rights awareness. Institut international des droits de l'Homme et de la paix (2idhp), in collaboration with its esteemed partner BHRS, unveiled the Human Rights Guide in a series of vibrant outdoor displays across the Normandy region.

The campaign, meticulously orchestrated by 2idhp, strategically placed 44 posters throughout the city, ensuring that the message of human rights advocacy reached every corner of Caen. Complementing the static visuals, a staggering 20,160 video spots of 10 seconds each adorned dynamic displays, captivating the attention of passersby and igniting conversations on the importance of upholding human rights principles.

A key feature of the campaign was its conscientious approach towards environmental sustainability. Embracing eco-responsible targeting, the initiative utilized Green Offer printing techniques, employing recycled paper and vegetable-based inks to minimize its ecological footprint. This commitment to sustainability extended beyond print materials, with strategic placement near Vélolib stations, tram stops, and cycle paths, ensuring accessibility while promoting eco-friendly modes of transportation.

The Human Rights Guide campaign transcended traditional marketing strategies, aiming to resonate deeply with a diverse audience, including premium consumers, regardless of their location within the city. By leveraging dynamic displays and strategic placement, the initiative sought to foster a culture of human rights consciousness among individuals as they navigated their daily routines.

Speaking on the significance of the campaign, representatives from both 2idhp and BHRS emphasized the importance of raising awareness and promoting dialogue surrounding human rights issues. They underscored the collaborative efforts between the two organizations in advancing the cause of human rights both locally and globally.

As the campaign drew to a close, its impact reverberated throughout Caen, leaving a lasting impression on residents and visitors alike. The Human Rights Guide, with its compelling visuals and powerful messaging, serves as a testament to the unwavering commitment of 2idhp and its partners to championing human rights and fostering a more equitable society.

As the posters are taken down and the dynamic displays fade, the spirit of the campaign endures, reminding us all of the collective responsibility to uphold and protect the fundamental rights and dignity of every individual.

The Human Rights Guide is produced in France by the non-governmental organisations Baltic Human Rights Society and  Institut international des droits de l'Homme et de la paix - 2idhp in cooperation with partner organisations. It is financially supported by the European Union's Erasmus+ Programme.