Project

Human Rights Guide campaign in Croatia

From April 20th to 29th, 2024, a public campaign to raise awareness about human rights was carried out in Zagreb and Split, Croatia.

The outdoor campaign, organized in partnership with the agency Go2Digital, featured 54 digital posters displayed at 28 locations. These locations included tram stops and busy public areas in the center and outskirts of Zagreb, as well as two shopping malls in Split.

The campaign aimed to engage people as they went about their daily routines, with strategically placed digital posters that delivered brief messages on human rights topics. By covering key areas with high foot traffic, the campaign sought to reach a wide audience in both cities.

The collaboration with Go2Digital enabled the use of digital technology to present the Human Rights Guide in a clear and visible way. The displays were designed to capture attention in public spaces, encouraging people to consider the importance of upholding human rights.

The Croatian Human Rights Guide campaign serves as a powerful reminder of the role public spaces can play in raising awareness and fostering a culture of human rights advocacy.

The Human Rights Guide is produced in Croatia by the non-governmental organisations Baltic Human Rights Society and Human Rights House Zagreb in cooperation with partner organisations. It is financially supported by the European Union's Erasmus+ Programme.