In the summer of 2023, a campaign to popularize the Human Rights Guide was launched in various regions of Latvia. The aim of the campaign was to raise awareness of the importance of human rights and to promote the Human Rights Guide as a resource for human rights education.
The main message of the campaign was "Everyone has the right to know his or her rights", which is not only Article 90 of the Constitution of the Republic of Latvia, but also the quote and idea on which the Human Rights Guide online platform is based.
To raise awareness about human rights in Latvia, starting in May and continuing until August, posters were placed at public transport stops in six Latvian cities - Cēsis, Jelgava, Valmiera, Daugavpils, Liepāja and Riga. More than 80 posters were displayed altogether.
In addition to the promotional campaigns, the Human Rights Guide was further promoted in Saldus, Sigulda and Jūrmala, where various activities were carried out:
- the distribution of the Guide materials;
- the installation of posters in various municipal buildings (libraries, youth centres, educational institutions, etc.);
- the dissemination of online materials to municipal staff.
The dissemination of the Guide in these cities was also accompanied by communication with public officials and city residents on the importance of human rights education and the use of the Human Rights Guide as an educational tool.
The Guide's visits to different Latvian cities were documented on social media. Hence, feedback was received from followers indicating other Latvian cities where they would like to see the Guide campaigns. The interest of the followers has given inspiration and ideas for further activities and the Guide will soon continue its way to other Latvian cities. Check out the Latvian Guide's social media profiles on Instagram | Facebook
The Human Rights Guide is produced by the non-governmental organisation Baltic Human Rights Society in cooperation with partner organisations. It is financially supported by the Nordic Council of Ministers' Nordplus Education Programme, the European Union's Erasmus+ Programme and the Active Citizens Fund, and has been granted the patronage of the Ombudsman of the Republic of Latvia and the Latvian National Commission for UNESCO.